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Showing posts from March, 2014

Evaluating Intercultural Behaviour

Intercultural communication plays a more and important role in today’s world. The world nowadays is characterized by an ever growing number of contacts resulting in communication between people with different linguistic and cultural backgrounds. This form of communication takes place everywhere because of contacts within the areas of business, military cooperation, science, education, entertainment, tourism, etc. In all these contacts, there is communication which needs to be as constructive as possible, without misunderstandings and breakdowns. It is our belief that research on the nature of linguistic and cultural similarities and differences here can play a positive and constructive role. Singapore is one of the places where many different people with different linguistic and cultural background are gathering together. There are mainly three groups of people: Chinese, Malay and Indian. Due to the cultural differences, the conflicts between the different groups are inevitable, b